Tracy Okoro

Tracy Okoro

State Adoption & Domestication Lead, Nigeria Startup Act, Founding Member, DEF Nigeria

Tracy is a Digital Economy consultant who aims to build Economic prosperity in Africa through Entrepreneurs, Innovators, and Practitioners.

She is also a Digital Transformation, strategy, and business innovation expert with over ten years of experience working with SMEs, multinationals, governments, and private organizations,

She is currently garnering and developing expertise in the complex art of intensive entrepreneurship and innovation support as she has a passion for creating innovative market creating solutions

When I am not designing digital transformation strategies, innovative climate business models or entrepreneurship programs, I am either running a platform that simplifies access to learning and resources or training individuals and businesses in the art of creating narratives that inspire communication with customers, employees, and investors. I also help entrepreneurs form a compelling narrative around the product they are building to enable them to sell easily.

I enjoy connections with great people, especially when it involves telling stories about Africa and building products for the African market.

Presently, I’m a co-founder at Business Academy Africa, a leading edtech startup and new education solutions provider in Nigeria.

Through Business Academy Africa and my extensive work with startups, government, and corporate organizations, I empower individuals, businesses, and organizations with the right learning and skills that prepare them to build resilient businesses or get high-paying jobs

I am also the founder of, Blucollar services limited and Landitt - a freelance skill demand platform and an innovative real estate solution

My other core areas of competency and skills include:
- Communications Consulting
- Project Execution
- Business Development
- Program Management
- People Development & Leadership
- Process Improvement

I love God, the Holy Spirit, Movies, heavy books, travelling, talking, and loving.
I am fully dedicated to seeing the work through and delivering a measurable impact